Why use photo booth at all?
Whether at trade shows, roadshows, the point of sale, in short events of all kinds: photo booths are an absolute crowd puller. With an individually designed photo booth you create a real eye-catcher. You are guaranteed to create an authentic interaction with your brand. The resulting photos are a unique and personal giveaway and ensure that your company will be remembered in the long term. In addition to the classic photo, the GIF, Boomerang or Video recording modes offer additional fun, creative photos and unique memories.
Apart from the obvious advantages of using photo booth , there is also the option of implementing various "hard" marketing objectives. In this article, we look at which goals you can achieve with a photo booth in a playful way. Are you interested in how exactly photo marketing can be successfully implemented? The article provides the answer:
5 steps to success: How photo marketing works
Are you already planning to use photo booth? Then let yourself be inspired by some selected examples from our customers. Find out more at https://www.upreach.com/case-studies
Marketing objectives that are successfully achieved through the use of photo booth :
Now that we have given you a general insight into the use of photo booths, we will now look at the different purposes for which they are used. We will take a look at the following questions:
1. how is authentic brand engagement created through the use of photo booth?
2. how does successful employer branding work through the use of photo booth?
3. how do I improve sales promotion through the use of photo booth?
4. how do I achieve social media reach through the use of photo booth?
5. how do I achieve a drive to store conversion by using photo booth?
HOW IS AUTHENTIC BRAND ENGAGEMENT CREATED THROUGH THE USE OF A PHOTO BOOTH?
By using your photo booth , you can create entertainment, fun and interaction between your brand and your customers, employees and visitors in the short term. In the long term, the recordings ensure that your brand is remembered positively and your brand engagement increases. You have two options for branding the photo booth and integrating it into your company's corporate design. Firstly, you can customize the photo booth on the hardware side and use it as an advertising space. Secondly, the captured images can be provided with overlays (foregrounds that are placed on the photo) and backgrounds to individualize the image as such. The photo booth can therefore be integrated into any imaginable brand and theme world. This creates a 100% authentic brand interaction suitable for any event, trade show or campaign.
HOW DOES SUCCESSFUL EMPLOYER BRANDING WORK THROUGH THE USE OF PHOTO BOOTH?
The photo booth is also very popular at company parties, internal events, career fairs/job fairs and other employer branding events. Internally, the connection to the employer brand and team cohesion are strengthened. Externally, you can actively draw the attention of potential applicants at career fairs/job fairs, establish a personal relationship with the company and, if necessary, recruit directly. Read more about this The relevance of employer branding. Here you can find out why employer branding helps you save costs as well as creating a better team structure. Read this article to find out why the integration of photos should play a central role in your employer branding: Successful employer branding through photos.
LEAD GENERATION THROUGH THE USE OF A PHOTO BOOTH
As already mentioned, the use of photo booth can be convincing in terms of achieving hard marketing goals in addition to the mere interaction and fun factor. Data generation via a data query form provides you with information about your customers and visitors. The relevant information for data-driven marketing, such as name, e-mail address, zip code, date of birth and telephone number, can be requested. Registration for the newsletter or a customer survey for market research purposes can also be integrated into the data query form at photo booth . Stand out from other exhibitors at trade shows and use photo booth as an incentive to visit your stand. Please also read Lead generation helps companies grow.
HOW DO I IMPROVE SALES PROMOTION THROUGH THE USE OF PHOTO BOOTH?
By placing photo booth directly at the point of sale, you can increase your sales. Attract visitors to your store and invite them to linger by using the photo booth . Get into conversation with your customers and draw attention to your USPs, products and campaigns with the help of individual branding. The photo booth helps you to get your customers to open up. The good mood and feelings of happiness that arise when taking the pictures have a positive effect on your customers' purchasing decisions. The resulting photos strengthen the bond with your existing customers and potential customers are more easily converted into customers. The personal giveaways in the form of printouts and digital images remind users of your company in the long term and create positive associations with your brand. The combination of photo booth with digital competitions is an unbeatable duo when it comes to increasing sales and generating leads. Read why competitions offer many opportunities for successful marketing in: Sweepstakes as marketing all-rounders.
HOW DO I ACHIEVE SOCIAL MEDIA REACH BY USING A PHOTO BOOTH?
Your social media reach can also be increased with the help of photo booths. Thanks to the design, which is individually tailored to you and your company, your campaign, your products, etc., unique photos are created. You have the option of branding the photo booth photos on the front with an overlay and on the back with a background removal. Let your customers immerse themselves in your brand or theme world. Thanks to the various recording modes (photo, GIF, boomerang, video), every participant is guaranteed to get their money's worth. In addition, the images can be shared directly afterwards on the social media platform of your choice and specific hashtags can be used. Make your customers your company's micro-influencers and address other potential customers digitally in this way. With personalized photos, you can make two special features of advertising in the 21st century your own. On the one hand, photos are being used for advertising purposes more frequently than ever before, and on the other hand, you are offering a highly individualized giveaway that is often shared on social media. Read more here Why social media marketing remains important.
HOW DO I ACHIEVE A DRIVE TO STORE CONVERSION BY USING A PHOTO BOOTH?
The fact that the photo booth is an absolute crowd puller has already been discussed. As soon as it is in your store, it attracts your customers almost magically. The good mood that arises when the pictures are taken is infectious and ensures that more and more onlookers flock to your store. The images of the campaign shared on social media also draw attention to your company and the use of photo booth and your customers become micro-influencers who encourage their network to visit your store, engage with your products and take their own pictures. Here too, the use of competitions can be seen as an absolute booster to attract customers to your store and flush sales into the tills. Read here how POS marketing is implemented correctly nowadays Don't underestimate POS marketing.
Conclusion
Those who use photo booth for marketing purposes stand out from their competitors and have a powerful tool to achieve hard marketing goals such as lead generation, increased sales, social media reach and the drive to store mechanism in addition to soft marketing goals such as brand engagement. photo booths are ideal for strengthening the relationship with your existing customers and facilitating access to potential customers. By using a photo booth , you create a personal brand experience that will be remembered offline and online.
