Why sweepstake marketing is relevant for companies of all sizes
Regardless of the size of your business, sweepstake marketing is an excellent way to achieve various marketing goals. Running a sweepstake can be a proactive way to attract or reactivate new and existing customers. Whether the prize offered is big or small, sweepstakes participants love to win.
Are you already looking for innovative and reliable tools for your next sweepstake campaign? Then take inspiration from the examples of some of our selected customers. Find out more at https://www.upreach.com/case-studies
So if you're thinking about running a sweepstake, here are 8 reasons why you should consider using sweepstakes:
These are 8 important reasons for using competitions in marketing:
1. win new customers with competitions
2. create unique content through competitions
3. gain data through competitions
4. introduce new products with competitions
5. set buying impulses with competitions
6. appeal to existing customers with competitions
7. use competitions for recommendations
8. get ratings and reviews with competitions
1. WIN NEW CUSTOMERS THROUGH RAFFLE MARKETING
Taking part in a competition can help you to expand your customer base. Create a competition that is attractive to your target group and make it as easy as possible to enter. This way you have the chance to grab the attention of your target group, generate leads and win new customers.
2. THEY CREATE CONTENT
Social media users tend to trust content that comes from their friends and peers. So when someone discovers your competition, they will be more inclined to enter if it has been recommended to them by their social media friends. Sharing gives you more reach, more entries and more touchpoints.
3. GAIN DATA WITH SWEEPSTAKE MARKETING
If you want to grow your mailing or email list, the prize draw is an easy way to achieve this goal. Often customers are wary of sharing their details, but when there's a prize to be won, that can quickly change. Provide a data request form for participation that sends a confirmation email to all participants. Also, make sure there is an unsubscribe option at the bottom of the email. Read here why lead generation is important for your company Lead generation helps companies grow.
4. INTRODUCE NEW PRODUCTS WITH COMPETITIONS
Contests can promote the launch of new products and draw attention to new highlights of your brand. They are also a great way to drive traffic to your website, app or social media platform. Use the competition to incentivize people to engage with your company and products and draw attention to your brand.
5. SET BUYING IMPULSES THROUGH RAFFLE MARKETING
Lucrative incentives can increase sales. With the right prize strategy, structuring your competition as a buy to win with alternative ways to enter can increase purchases or footfall in your brand's store. Many companies are looking to combine their competitions with drive to store mechanisms to increase sales.
6. ADDRESS EXISTING CUSTOMERS
Haven't heard from your customers for a long time? Invite them to visit your store again with an entertaining offer. This way you stay in touch with your customers and retain lasting relevance. It often only takes the right impulse for your customers to find you again. Take the first step towards them with competitions.
7. USE COMPETITIONS FOR RECOMMENDATIONS
74% of consumers say that "word of mouth" has a big influence on their purchasing decisions. By giving away prizes, you can encourage your customers to do marketing for you. Turn your customers into micro-influencers and open up an authentic marketing channel. Who better to market your products and your company on social media than your customers themselves?
8. GET RATINGS AND REVIEWS
Online reputation is important and reviews influence over 67% of purchasing decisions. Build credibility by encouraging your audience to share more about their experiences. Running a competition can be one way to get positive experiences and reviews.
Your tool of choice for implementing competitions:
Would you like to find out about applications that help you to successfully implement competitions? Then visit us at: https://www.upreach.com/software/gamification
Are you looking for inspiration on how other companies have managed to offer customer-oriented competitions? Take a look at some of our selected examples: https://www.upreach.com/case-studies
