Social media marketing - why is it so important for your company?
Social media marketing is important. But why is it important? Customer relationships are still based on human relationships. Social media has long been used to build these relationships. However, their importance has increased significantly in recent years.
In times of coronavirus, many companies needed an alternative to face-to-face communication in order to make personal contact with potential customers and partners. And they found that the most effective way to do this was through social media marketing.
Are you already planning your next social media campaign and still looking for creative content? Then let the examples of some of our selected customers inspire you. Find out more at https://www.upreach.com/case-studies
Read 9 convincing arguments for social media marketing here:
1. build brand awareness
2. introduce social listening
3. measure marketing efforts
4. generate leads
5. build brand authenticity
6. drive thought leadership forward
7. increase range
8. build community
9. generate unique content
1. BUILD BRAND AWARENESS
Companies can tell their story on various platforms. They can communicate why they offer their services and keep their audience up to date with customer and employee stories.
If companies are able to use the voice of their employees and customers, they can increase the reach of their brand even further. Every employee and customer has a personal network and every network has a multitude of other contacts. Each of these contacts, in turn, is connected to many more people. Read also: Successful employer branding through photos.
2. INTRODUCE SOCIAL LISTENING AS A TOOL FOR SOCIAL MEDIA MARKETING
Listen to your customers and find out what people are saying about your company. This gives you the opportunity to get candid feedback on how others see your brand. This allows you to improve the weaker areas of your business while strengthening the aspects that people already like.
3. MAKING MARKETING EFFORTS MEASURABLE
Social media platforms and management tools allow you to track key performance indicators (KPIs). You can even assign a monetary value to organic social media engagement. Earned Media Value (EMV) tells you how much organic social engagement and reach would cost if you paid for advertising.
4. GENERATE LEADS
Spark meaningful conversations and interaction within your target industry by posting videos, news, data and interesting trends. Not only will you build credibility with potential customers, but these strategies can also attract new customers. In this context, you may also be interested in the article Lead generation helps companies grow be.
5. BUILD BRAND AUTHENTICITY
Social media engagement offers brands the opportunity to build trust with potential customers, partners and talent/employees. This is especially true when other people promote your brand or products/services to third parties. People are almost three times more likely to trust advice or recommendations from family and friends than from official brand channels.
6. DRIVING THOUGHT LEADERSHIP THROUGH SOCIAL MEDIA MARKETING
Social media is a great way to learn about the problems and interests of your (potential) customers. Social media presence offers brands the opportunity to provide thought leadership by solving problems. Create guides, webinars and other content to help people and in response, your audience will trust your brand even more.
7. INCREASE RANGE
In 2021, around 4.48 billion people used social media channels. Social media marketing not only gives you an insight into the largest addressable online market, but also shows you what people are actually talking about or liking. By learning how to solve market problems with thought leadership content, you can build an audience that believes in your brand and your products and services.
8. BUILDING COMMUNITY THROUGH SOCIAL MEDIA MARKETING
With planning and engagement, you can build an active community around your brand on social media. You can use employees and customers alike to generate instant likes and shares for your content to reach new audiences.
9. GENERATE UNIQUE CONTENT ON A LARGE SCALE
Social media communities can also be an excellent source of original and thoughtful content. User-generated content (UGC) and employee-generated content (EGC) can engage brands in an authentic way, but also ensure that your content publishing pipeline is filled with many new options. You may also be interested in this article: Sweepstakes as marketing all-rounders.
Your tool of choice for social media marketing:
Are you looking for inspiration on how other companies have managed to incorporate social media marketing content? Take a look at some of our selected examples: upreach.com/examples
