Why do you need employer branding at all?
Employer branding is important, but why is it important? Since business is based on competition, a company's reputation plays a crucial role in attracting customers and increasing sales. This principle is widely recognized. What is not obvious, however, is the crucial role your employer brand plays in attracting top quality applicants and employee satisfaction.
Are you already planning your next employer branding campaign and still looking for innovative and reliable tools? Then let the examples of some of our selected customers inspire you. Find out more at https://www.upreach.com/case-studies
Here are the 5 steps to employer branding success:
1. attract motivated employees and retain existing employees
2. reduce your recruitment costs
3. turn your employees and staff into brand ambassadors
4. convey your brand value
5. show your unique culture and diversity
1. ATTRACT MOTIVATED EMPLOYEES AND RETAIN EXISTING EMPLOYEES
Belonging to a company with a great work culture is important for today's applicants. Therefore, companies need to pay attention to how they present this culture. Most candidates will look at the social media profiles of the company they are considering applying for. So use your company's social media accounts to convey an employee-centric culture and make the most of LinkedIn, Xing, Facebook and Instagram.
2. REDUCE YOUR RECRUITMENT COSTS
If you have a solid employer brand, candidates will come to you, which means you'll spend less on recruitment marketing. Why pay for an ad on a job board when potential future employees are already attracted to your career site? For many employees, it is important to work for a well-known, reputable company. If you position your company as such, you will attract more applicants for open positions.
3. TURN YOUR EMPLOYEES AND COWORKERS INTO BRAND AMBASSADORS
More than 50% of job seekers rely on employee reviews. So when your employees share their own positive work experiences with those around them on social media, your own employees become authentic brand ambassadors. Turn your employees into advocates for your employer brand by asking them to share their experiences online. From onboarding and promotions to activities and awards. There are many ways to contribute to your employer branding. When your employees post their professional achievements, your brand will automatically positively influence and attract potential applicants. Read also Successful employer branding through photos.
4. COMMUNICATE YOUR BRAND VALUE
The market belongs to the industry's top talent and they have plenty of choice. Qualified professionals will always choose employers with a solid image and shared values. Make sure you clearly communicate your brand value so you can attract the best of the best to work for your company. Today's candidates are not only interested in your business offering, but also in intangibles such as your vision, mission, values and work environment.
5. SHOW YOUR UNIQUE CULTURE AND DIVERSITY
Many applicants want to work for a company with a vibrant culture. They want the work to be fun and rewarding at the same time. Therefore, recruiters need to be very forward-thinking when promoting their employer brand, work environment, company culture, perks, and ultimately employer branding. Look for opportunities to showcase what makes your culture unique.
Your tool of choice for employer branding
Would you like to find out about applications that can be used for successful employer branding? Then visit us at: upreach.com.
Are you looking for inspiration for your next employer branding campaign? Take a look at some of our selected campaigns: https://www.upreach.com/case-studies
