Volkswagen

The aim of this campaign was to increase reach on social media and generate valuable leads at the same time. Volkswagen aimed to draw attention to the values of Woman's Day through an interactive and playful brand experience and to strengthen loyalty to the brand.

The core idea of the campaign was to offer users a platform on which they could customize their photos using various filters, overlays and stickers. In addition, they should be able to add personal messages and hashtags to the photo to make their photos even more personal and relevant for social media.

Once users had created their personalized photos, they could have them sent to them by email, share them on social networks or use them as a profile picture. A crucial aspect of the campaign was UpReach's GDPR-compliant data request form, which enabled Volkswagen to collect leads quickly and effectively. Users were encouraged to leave their contact details, creating future touchpoints with the brand. The UpReach KPI dashboard allowed Volkswagen to track the success of the campaign live and evaluate key metrics, impressively highlighting the effectiveness and reach of the campaign.