Apple TV +

For the premiere of the series "Masters of the Air" on Apple TV+ in the IMAX cinema, a unique photo booth installation was designed to offer visitors an unforgettable experience and strengthen brand loyalty.

Customer

Apple TV +

Services

Concept
Graphic design
Project management
Software development
Campaign evaluation

Goal

The main objective was to make the premiere of "Masters of the Air" an unforgettable experience for visitors to the IMAX movie theater and to strengthen the brand presence of Apple TV+. By involving visitors in the movie poster, the aim was to increase interaction with the brand and boost social media presence.

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Idea

The idea was to design a photo booth installation where visitors could become part of the movie poster of "Masters of the Air". Using AI-based background sharing, visitors were integrated into the movie poster to create an immersive experience. The integration of personalized movie posters created a unique experience and fostered brand loyalty.

Implementation

Visitors were able to have their personalized photos sent to their cell phones via QR code scan to share them on social media. The implementation of this creative photo booth installation turned the premiere of "Masters of the Air" into a very special event and strengthened the brand presence of Apple TV+ in the long term.

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