The aim of the campaign was to raise awareness of "GigaTV", attract new customers and expand the database for the newsletter in order to provide long-term information about offers and products.
Under the motto "Mission To The Moon", customers were given the opportunity to picture themselves as astronauts on the moon. The use of live background release created a unique, personalized experience for users.
Users had the option of downloading their personal photo directly to their device or taking it with them as a printout. At the same time, a GDPR-compliant data query was integrated to motivate users to leave their data and thus attract potential new customers to the newsletter.