Vodafone

Vodafone, one of the leading mobile phone providers in Germany, implemented the UpReach Classic photo booth in their stores to promote the new product "GigaTV" in an innovative and interactive way.
Customer
Vodafone
Services
  • Development of a photo booth concept in line with the campaign
  • Adaptation of photo booth and the software to the campaign design
  • Graphic design and implementation of all visual elements
  • Logistical support and campaign management

Goal

The aim of the campaign was to raise awareness of "GigaTV", attract new customers and expand the database for the newsletter in order to provide long-term information about offers and products.

Idea

Under the motto "Mission To The Moon", customers were given the opportunity to picture themselves as astronauts on the moon. The use of live background release created a unique, personalized experience for users.

Implementation

Users had the option of downloading their personal photo directly to their device or taking it with them as a printout. At the same time, a GDPR-compliant data query was integrated to motivate users to leave their data and thus attract potential new customers to the newsletter.

1345
Sessions
804
Leads
3 days
Period

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