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The main aim of the campaign was to draw attention to the cooperation between MagentaTV and Netflix, as a Netflix subscription is now part of the MagentaTV offering. The activation was intended to raise awareness of this integration and position Telekom as an attractive provider of streaming services. At the same time, the activation was intended to encourage visitor engagement and attract a new target group to MagentaTV.
The idea behind the activation was to give visitors the opportunity to immerse themselves in the worlds of their favorite Netflix series. Using the photo booth Duo, equipped with two 43-inch screens, visitors were able to be transported into scenes from popular series such as "House of Money", "The Witcher", "Stranger Things", "Leo" and "Squid Games". The use of AI-based background unlocking allowed users to experience the Netflix content that is now part of MagentaTV in an interactive way.
In several German Telekom stores, the photo booth Duo was strategically placed with two 43-inch screens to offer visitors an immersive experience. The app was developed entirely by UpReach for Telekom and customized to the company's specific needs and requirements. Visitors could choose between different Netflix worlds and create photos that they could either print out or download digitally to their phone. The interactive software allowed them to customize the scenes and add personalized overlays. The activation was supported by customized graphics that UpReach also designed for Telekom to reinforce the brand experience and help visitors understand the benefits of MagentaTV with Netflix. The integration of the software and visually appealing graphics strengthened brand loyalty and made the Netflix integration visible to a broad target group.
