Capcom

Capcom, in collaboration with UpReach, used the UpReach Classic photo booth in the Capcom brand design at Gamescom to promote the video game "Devil May Cry 5".

Customer

Capcom

Services

Development of a photo booth concept in line with the campaign
Adaptation of photo booth and the software to the campaign design
Graphic design and implementation of all visual elements
Logistical support and campaign management

Goal

The aim of the campaign was to increase sales of "Devil May Cry 5" and generate relevant user data at the same time.

No items found.

Idea

Capcom offered the Gamescom community a unique "Devil May Cry" moment by giving users the choice of different capture modes such as single photo, GIF or Boomerang, complemented by a special "Devil May Cry" overlay to generate awareness for the latest title in the series.

Implementation

Users could add filters and print out their photos or receive them digitally via email. A GDPR-compliant data request form encouraged people to leave their contact details, which also promoted newsletter registration. By raffling off the latest game among the participants, Capcom was able to successfully generate traffic at the stand and collect relevant leads for future campaigns.

3205

Sessions

812

Leads

4 days

Period

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