FILA

FILA's main objective was to encourage brand interaction, attract new customers and increase sales. The FILA game was designed to motivate players to engage with the brand and win attractive prizes in the process. In addition, player data was to be collected via a GDPR-compliant data query to enable communication with customers.

The idea was to develop a browser-based game based on the concept of Pacman. Players had to avoid opponents in a maze and collect FILA items in the process. By achieving high scores and landing on the leaderboard, players had the chance to win attractive prizes. The game was linked to a GDPR-compliant data query to collect players' contact details and inform them about the progress of the game.

The browser-based FILA game was developed and advertised via various channels to attract players. After the GDPR-compliant data request, players were able to start the game and try to achieve high scores. The winners were notified at the end of the event and received attractive prizes. At the same time, new styles were advertised in the prize notifications to achieve the goal of promoting sales.