MGA

The main aim of the campaign was to involve visitors to the stores in an interactive competition by integrating digital scratch cards. This was not only intended to turn more visitors into active participants in the campaign, but also to enrich the customer experience in retail stores through fast and exciting interactions.

The idea behind the campaign was to guide visitors directly to a browser-based application by scanning QR codes, where they could find out immediately whether they had won. The digital scratch card was specially designed for the needs of the retail sector to enable efficient participation in competitions with short interaction times.

The QR codes were placed prominently in the stores to ensure a high participation rate. After scanning the QR code and entering the competition, users immediately received an email with further information about the competition, current offers and the steps needed to collect their prize. This strategy not only motivated users to take part in the competition, but also encouraged them to visit the stores again to claim their prizes. As a result, MGA Entertainment was able to effectively drive customer loyalty while enhancing the retail customer experience.