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The main intention was to provide JYSK employees with a fun way to create commemorative photos from the annual celebration. By integrating different photo formats, the aim was to provide a diverse selection while reinforcing JYSK's brand identity through the branding of the software and hardware.
UpReach designed the photo booth in the JYSK design down to the last detail, from the start screen to the action selection buttons and overlays. This ensured a consistent brand experience. Users were able to download the result of their photos to their cell phone via QR code, print them out or have them sent to them by email/SMS.
The photo booth was designed entirely in the JYSK design, with both the software and the hardware coordinated with the rebranding. After the photo was taken, contact details were requested to enable the photos to be sent. A personalized JYSK-designed email offered users the option to download their photos or share them directly on social media. This redesign ensures that the content is rich with valuable information and supplemented with meaningful links that increase SEO value and provide value to users.
