Nike

The main goal of the project was to present the Nike brand in an innovative and interactive way while creating a unique experience for the participants. The aim was to immerse visitors in different Nike brand worlds through the use of AI technology. This approach was intended to strengthen brand loyalty while promoting a modern and technologically advanced image of the brand.

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The idea behind the project was to develop special photo software that enables users to imagine themselves in different Nike brand worlds using artificial intelligence. To achieve this, a combination of individual software and special hardware was used. Users were able to have themselves photographed in a virtual photo studio and see themselves in various themed environments closely associated with the Nike brand.

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The implementation took place in a large pop-up location in Berlin during the marathon. A photo studio was set up on site, where visitors were transported into the various Nike worlds using the developed software and AI. After users had taken their photos, they were displayed on a large LED catwalk. Each visitor had the opportunity to see themselves on this catwalk for a few seconds, providing a unique and personalized experience.

This combination of interactive technology and personalized experience created a strong connection between users and the Nike brand. By combining POS marketing and live marketing elements, Nike was able to cement its role as an innovator in brand communication while creating an unforgettable experience for participants.

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