EN
The main aim of the campaign was to offer Peek & Cloppenburg customers an interactive experience and generate data at the same time. The GDPR-compliant data query was intended to encourage participants to leave their data and to evaluate the origin of the participants in order to identify regional trends.
The photo booth Lite enabled visitors to the store to select a background and immerse themselves in this world using AI-based background sharing. After taking the picture, the results could be downloaded immediately to their own device or taken home as a printout. The GDPR-compliant data query was used to secure the image rights for further use and at the same time to obtain detailed information about the participants.
The campaign was implemented in the Peek & Cloppenburg store, where they were able to track the results live at any time using the UpReach KPI Dashboard. By analyzing the data, regional trends could be identified, while at the same time the participants had a personal experience in the store and were able to take home a souvenir of their visit.
