EN
Dior's main objective was to support the launch of a new fragrance by offering visitors an interactive experience while strengthening brand loyalty. The photo booth was designed to allow visitors to take home a lasting memory while encouraging brand engagement.
The photo booth Twist was equipped with a second screen on which a mosaic of the photos taken was displayed to encourage interaction with the event guests and further highlight the Dior brand. Visitors to the event could choose between different shooting modes such as single photo, GIF and Boomerang and personalize their photos with various overlays in the Dior campaign look.
UpReach handled the entire process, from project management to software design and email marketing. The photo booth Twist was appropriately branded with Dior and integrated into the event concept. A GDPR-compliant data query enabled relevant information to be collected from the participants in order to subsequently carry out targeted email marketing campaigns and further strengthen brand loyalty. The option of printing out the photos directly on site or receiving them by email allowed visitors to use them flexibly and ensured a high level of participant satisfaction.
