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Samsung's main goal was to increase customer awareness and engagement for the launch of their new smartphone. The focus was on engaging customers with the brand in a fun way and encouraging them to sign up for the Samsung newsletter. The company also aimed to generate relevant leads for future campaigns through this interaction.
The core idea of the project was to use a photo booth Classic to provide customers with a fun and unique way to interact. Users had a choice of single photos, GIFs and Boomerangs, with a range of backgrounds and overlays available to make each image individual and unique. This concept was designed not only to enhance the customer experience, but also to incentivize them to sign up for the Samsung newsletter to stay informed about the latest offers and products.
During the implementation of the project, Samsung implemented the photo booth Classic with various options for users to create photos, GIFs or Boomerangs. The backgrounds and overlays provided allowed users to express their creativity and create customized mementos. At the end of the photo experience, users could choose to print the image directly or receive it by email. A key aspect was the GDPR-compliant data request form, which not only encouraged users to leave their details, but also encouraged newsletter sign-ups. As an additional incentive, Samsung raffled off attractive prizes among all participants, which strengthened customer loyalty while generating relevant leads for future marketing initiatives.
