Disney

The aim of this campaign at the International Toy Fair was to offer visitors a unique and personal experience that both captures the magic of Disney and creates lasting memories. At the same time, Disney's strong brand identity was to be expressed in this interactive experience.

The idea was to create a photo booth that allows users to take photos of themselves alone, with friends or family in a fairytale Disney setting. Visitors were transported to the respective fairytale world via an AI background release.

Working closely with Disney, our experienced designers developed a coherent software and hardware design for the photo booth. The box was given a princess wrap, making it an eye-catcher, and animated buttons encouraged interaction. For the subsequent DSVGO-compliant data query and follow-up emails, we as UpReach Agency took over the entire graphic design, providing Disney with a comprehensive, carefree package.