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The aim was to create an interactive and memorable experience for visitors to the film premiere of "Mission Impossible". With the help of our photo booth Pro and state-of-the-art technology, visitors were to be immersed directly into the world of the film and strengthen brand loyalty.
The idea was to give visitors the opportunity to integrate themselves into iconic scenes from "Mission Impossible". By selecting digital motifs from the film and using image segmentation through AI unlocking, visitors could be seamlessly inserted into the selected scenes. This created an immersive experience that put the audience directly into the action of the movie.
The photo booth Pro was used to launch the film at Cinestar Cubix. Visitors had the opportunity to choose from various digital motifs from the movie. For example, they could pose on the ramp in the style of the movie hero or take a seat in a yellow FIAT during a car chase. Visitors could either have the photos sent to them by email or download them directly on site using a scan code. A GDPR-compliant data request form was used to collect the necessary information from users so that the photos could then be sent. The results of the campaign could be tracked live at any time via the UpReach KPI dashboard to measure the success of the campaign.
