Borussia Mönchengladbach

Borussia Mönchengladbach used the UpReach Virtual Booth for an interactive online campaign to increase fan engagement and create a unique fan mosaic.

Customer

Services

Use of the Virtual Booth for fan interaction
Creation of a cross-media promo campaign
Integration of social media for broad reach

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Goal

The aim was to offer fans a platform on which they could creatively show their support for the team. The Virtual Booth created close fan loyalty and a strong community presence.

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No items found.

Idea

The idea was to create a digital and interactive fan experience. The Virtual Booth was to enable fans to send individual messages of support and become part of a larger fan mosaic.

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Implementation

With the help of the Virtual Booth, fans were able to take photos and place themselves in various Borussia Mönchengladbach environments. The photos were then converted into a large mosaic and some were shared on social media.

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128.000

Sessions in 3 days

500.000

Impressions

62 sec

Average interaction time

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