Kubota

Our client Kubota pursued three main objectives:
a) Expansion of its social media reach
b) Generation of data at the Agritechnica trade show
c) Utilization of an interaction concept that is effective both at the trade show and on social media.
These objectives were aimed at strengthening the Kubota brand in the digital and real world alike and consolidating its presence in the agricultural technology industry.

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The strategy included a series of interactive and interconnected activities. a) A social media quiz with Kubota-specific questions was developed to encourage user engagement while testing their brand knowledge. b) As part of the POS marketing, flyers and business cards containing a QR-code to the social media quiz were distributed at the trade show to direct visitors to the digital platform. c) An interactive photo experience at the trade show stand, enabled users to transport themselves into different brand worlds using AI and provided an unforgettable experience.

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The implementation of the concept included several key components:
a) The social media quiz served as the basis for the competition and increased user interaction.
b) The POS marketing material encouraged participation in the quiz and guided visitors to interact online.
c) The photo experience at the booth provided a unique opportunity for interaction and sharing on social media.
d) An email marketing campaign was used in parallel to immediately provide users with relevant product information.
e) All tools, including the quiz and photo booth, included a GDPR-compliant data query to ensure compliance.
f) Our team took over the prize evaluation and overall project management to ensure a smooth process and achieve the set goals.

Overall, this integrated approach to POS and live marketing enabled Kubota to build a strong bond with trade show visitors and the online community, collecting valuable data while increasing brand awareness.

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