Signia

Signia uses our photo boxes at trade fairs and in the VIP lounge of the Greuther Fürth soccer stadium to create unique experiences for their brand presence.

Customer

Signia

Services

Development of a photo booth brand design concept
Adaptation of photo booth and the software to the brand design
Graphic design and implementation of all visual elements
Logistical support and campaign management

Goal

The aim was to increase Signia's brand awareness by offering interactive photo booth experiences both at trade fairs and in the stadium. At the same time, the campaign aimed to increase newsletter sign-ups and attract potential new customers to Signia products.

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Idea

The idea behind this was to offer visitors a variety of photo options so that everyone could customize their experience. With options such as single photo, GIF and boomerang, combined with various backgrounds and overlays, the aim was to create unforgettable memories.

Implementation

The Classic version of the photo booth with individual branding was used at the trade fair, while the Lite model with wall mount was installed in the soccer stadium. Both options offered visitors the opportunity to personalize their photos as they wished. Thanks to GDPR-compliant data collection, photos could be sent and newsletter subscriptions generated. In the notification emails, Signia took the opportunity to draw attention to its products and thus arouse the interest of potential new customers.

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