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The aim of the campaign was to offer visitors to the BOSS Open an additional, interactive element, while at the same time collecting valuable data for marketing purposes. By integrating photo booth , visitors were to receive a personal and lasting souvenir of the tournament.
To appeal directly to tennis fans, photo booth was equipped with a reel of the tournament on the start screen. The entire design of photo booth, from the standby screen to the buttons, was created in the BOSS brand design to fit seamlessly into the event. Users had the opportunity to immortalize themselves in the form of a GIF using photo booth .
With its black hardware, photo booth blended elegantly into the tournament environment and offered visitors a simple and intuitive user experience. The integrated GDPR-compliant data query form enabled BOSS OPEN to collect important visitor data and analyze it via the UpReach KPI Dashboard in the UpReach Cloud. This strategy enabled BOSS to collect relevant data to run targeted newsletters and marketing campaigns, making the BOSS Open experience both enriching for visitors and valuable for the company.
