Lindt

The main objective was to celebrate Lindt's 75th anniversary, strengthen brand loyalty and offer visitors a unique experience. Visitors were to be actively involved in the celebrations by integrating interactive elements.

The idea was to set up a LINDOR Cube in the Mall of Berlin, which served as a central point of contact for the anniversary celebrations. Various activities were offered in this cube, including the opportunity to record 360-degree videos, take part in competitions, pour chocolates and personalize packaging. These interactive elements were designed to offer visitors a varied and entertaining experience.

To implement the project, the LINDOR Cube was set up in the Mall of Berlin and equipped with various interactive elements. A 360° booth enabled visitors to record 360-degree videos and download them directly to share on their social media channels. Furthermore, competitions were organized in which visitors could win attractive prizes. In addition, visitors had the opportunity to mould their own chocolates and personalize packaging. Through these diverse activities, visitors were offered an individual and interactive experience that strengthened the bond with the Lindt brand and celebrated the anniversary in a fitting manner.