H&M

H&M's main goal was to express the message of the "Chosen Family" campaign and support the LGBTQIA+ community. The photo booth was to offer visitors an interactive experience and celebrate the diversity of family and love. At the same time, the photo booth was to serve as a promotional tool for the current campaign and motivate visitors to actively interact with the brand.

In close cooperation with H&M, we developed a coherent concept for photo booth. The idea was to give visitors to the H&M store the opportunity to take a photo of themselves with friends, family, family of choice or even alone and take the photo home as a souvenir. The photo booth was wrapped in the campaign look and integrated into the design of the current campaign in the user interface. A specially designed backdrop in the store complemented the photo booth experience and drew visitors' attention to the campaign.

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Prior to the campaign launch, our design team developed various proposals for the software design of photo booth. A video as a stand-by screen and animated buttons motivated interaction and drew attention to the photo booth. All graphic services, including the design of the photo email, were handled holistically by UpReach. Thanks to this comprehensive support, H&M was able to concentrate on its core business and successfully implement the interactive photo booth experience as part of its "Chosen Family" campaign.