Lidl

Lidl's main objective was to increase fan engagement during the 2026 European Championships and boost brand presence. By interacting with the photo boxes, visitors were to be actively involved in the European Championship atmosphere. Lidl also aimed to promote brand awareness and generate relevant leads through participation in the competition.

The core idea of the project was to set up interactive photo boxes in all European Championship cities, which enabled visitors to put themselves in creative scenes with the help of AI filters. For example, users could pose with the European Championship mascot or be transported to one of Germany's European Championship stadiums. These interactive elements were intended to enrich the visitors' experience and at the same time provide an incentive to take part in the competition to win tickets for the final.

To implement the project, Lidl installed the photo boxes in strategically selected cities hosting the European Championship matches. The photo boxes were equipped with AI filter technology that allowed users to get creative with their photos. After taking their photos, users were asked to provide their contact details to enter the competition and receive their photos. A GDPR-compliant data request form ensured that the information was collected securely. By combining entertaining photo opportunities with an exciting competition, Lidl created an unforgettable experience for fans while promoting brand loyalty.