Etihad

Etihad Airways increases trade show interaction and collects valuable customer information with UpReach photo booths to drive brand engagement.

Customer

Etihad

Services

photo boothUse at trade shows
Increase customer interaction
Effective lead collection

Goal

Etihad Airways' main objective was to increase interaction at trade shows and collect valuable customer information. The challenge was to find a method that was both entertaining and effective in encouraging customers to leave their details. More about POS marketing materials.

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No items found.

Idea

UpReach designed a photo booth experience in line with Etihad's brand image, allowing customers to immerse themselves in Etihad's world using green screen technology, creating a personal connection with the brand.

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Implementation

The implementation included the installation of photo booth Classic systems on the trade show stands. Customers were able to choose their own backgrounds and interact with the brand by taking photos and printing them out. This process was complemented by a GDPR-compliant data query, which also generated valuable leads.

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3076

Sessions

681

Leads

Seconds

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