DAK

DAK's main goal for these two roadshows was to effectively present the DAK brand at public events while creating a lasting memory for participants. For the first roadshow, DAK aimed to reach participants of the B2Run, a nationally known company run, through a customized photo app. For the second roadshow, the focus was on reaching children and their families in particular through interactive photo opportunities with the DAK mascot, Max the Daks.

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For the first roadshow, DAK developed a special photo app that enabled B2Run participants to capture their personal DAK moment. This app was intended to create a memory of the event and strengthen brand loyalty at the same time.

For the second roadshow, the concept was further developed to offer greater interaction and a family-friendly experience. A mobile photo booth was used, supplemented by event photographers and individual programming that enabled children in particular to take photos with Max the Daks. An innovative element was the digital consent form for parents at the mobile photo booth, which allowed unique moments to be captured between the children and the mascot without hesitation.

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During the first roadshow, the photo app was used at all B2Run locations. The app was designed so that users could easily take and share their photos, ensuring ease of use and a strong brand presence.

During the second roadshow, the mobile photo booth was set up at each location. The combination of the photo system, the event photographers and the individual programming for photos with the mascot created an interactive and child-friendly environment. Digital consent was a key aspect to ensure trust and safety for parents while allowing children to joyfully interact with Max the Daks.

Overall, both roadshows offered participants a unique opportunity to connect their experiences with the DAK brand and create lasting memories. These innovative approaches strengthened brand loyalty and presented DAK as a modern and family-oriented brand.

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