Jim Beam

Jim Beam found a creative way to engage their employees at an internal event by combining the virtual photo booth with a digital competition from UpReach.

Customer

Jim Beam

Services

Development of a photo booth concept in line with the campaign
Adaptation of photo booth and the software to the campaign design
Campaign management and evaluation

Goal

The aim of the campaign was to create an authentic brand experience while keeping the fun factor high. Employees should not only actively participate, but also have the chance to win attractive prizes.

No items found.

Idea

The idea was to create a fun and interactive environment in which Jim Beam employees could experience the brand in an entertaining way. By combining customizable photo opportunities with an exciting competition, a unique atmosphere was to be created.

Implementation

The implementation was carried out using a browser-based application that was easily accessible via QR codes on the participant cards. In the first step, participants were able to personalize their photos with a selection of Jim Beam overlays and stickers. In the second step, the prize draw was used: employees could enter the prize draw by scratching off a virtual scratch card. Finally, data was requested to verify the employees and winners afterwards. With this campaign, Jim Beam was able to create an engaging and enjoyable brand interaction while collecting valuable data for future initiatives.

117 seconds

Ø Interaction duration

2,8

Sessions per user

100 %

Participation rate

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