EN
The main objective was to offer employees an interactive and entertaining experience to bring Iqony's new brand concept to life. By integrating photo boxes, employees were to be given the opportunity to strengthen their bond with the company.
The idea was to set up photo boxes at the various Steag sites that were fully branded to the Iqony brand world. Employees had the option to choose between photo or animated GIF shots. By integrating cardboard props with Iqony brand messages, the photos were livened up and allowed for creative input.
The event was a complete success and was well received by all participants. Employees were able to print out their photos directly on site or have them sent digitally to their cell phones. By integrating the cardboard props with brand messages, interaction with the brand was further strengthened and employees were able to express their attachment to the new brand.
