EN
Hugo Boss' main goal was to create an inspiring and creative way for employees worldwide to express their personal life philosophies and spread the "It's for Life" message. This activation was intended to strengthen brand loyalty within the company, drive a wave of positivity and inspiration on social media, particularly LinkedIn, and promote engagement and corporate identity. An important aspect was to make the campaign globally accessible through the mobile photo app so that employees worldwide could participate.
The idea behind the activation was to provide employees worldwide with an interactive and personal experience that was accessible via photo booth and the mobile app. Not only were they to share pre-set, inspirational messages such as "follow your dreams" or "never give up", but they were also to be given the opportunity to enter their own handwritten message via the app or photo booth . This message was then integrated directly onto the photo, allowing for a personalized expression from the employees. Global access via the mobile photo app allowed employees worldwide to participate and share their stories.
To implement this, a photo booth was installed at Hugo Boss headquarters for two weeks, allowing employees to take photos and choose from a range of inspirational messages. In addition, employees had the opportunity to enter their own message, which was transferred to the photo as handwriting. These photos could then be saved and shared globally on LinkedIn or other social media. The integration of the mobile app made the activation globally accessible so that employees worldwide could also participate in the campaign. The activation was further supported by the integration of management and brand ambassadors to enhance the authenticity and impact of the campaign and drive employee engagement globally.
