Bosch

Bosch gave their trade fair presence an interactive touch with a clever combination of photo booth and a competition, perfectly coordinated with their dynamic #LikeABosch campaign.

Customer

Bosch

Services

Development of a photo booth concept in line with the campaign
Adaptation of photo booth and the software to the campaign design
Graphic design and implementation of all visual elements
Logistical support and campaign management

Goal

The aim of the campaign was to make Bosch's brand presence at the trade fair more lively and appealing. At the same time, the competition was intended to generate valuable leads and attract new newsletter subscribers.

No items found.

Idea

In line with the #LikeABosch campaign, various customizable frames and stickers were provided so that trade fair visitors could creatively adapt their photos. The integration of a competition was not only intended to increase engagement, but also to strengthen interaction with the Bosch brand.

Implementation

After the photo was taken, participants were able to enter the competition by completing a GDPR-compliant data request form. They then received a code by email, which they could enter on a separate website to find out their potential prize. The prizes included an eBike, a Bosch Smarthome starter pack and shopping vouchers. In addition, the participants' photos were presented in a live gallery as part of a large mosaic, making the trade fair stand a visual highlight and impressively underlining the Bosch brand experience.

856

Sessions

1000

Winning codes

4 days

Period

More case studies

To all case studies

View

MGA

POS Marketing

View

Samsung

Brand Engagement

How can we help you?

Communication the way you want it.

Let us advise you in a consultation or simply create your own offer with our interactive catalog and find out, without any obligation, how you can use UpReach products in your project.

Get a quote now