Bosch

The aim of the campaign was to make Bosch's brand presence at the trade fair more lively and appealing. At the same time, the competition was intended to generate valuable leads and attract new newsletter subscribers.

In line with the #LikeABosch campaign, various customizable frames and stickers were provided so that trade fair visitors could creatively adapt their photos. The integration of a competition was not only intended to increase engagement, but also to strengthen interaction with the Bosch brand.

After the photo was taken, participants were able to enter the competition by completing a GDPR-compliant data request form. They then received a code by email, which they could enter on a separate website to find out their potential prize. The prizes included an eBike, a Bosch Smarthome starter pack and shopping vouchers. In addition, the participants' photos were presented in a live gallery as part of a large mosaic, making the trade fair stand a visual highlight and impressively underlining the Bosch brand experience.