EN
Campaign planning
Gamification
Competition marketing
Just in time for the start of the new fall/winter campaign, British fashion brand Boden is releasing its new corporate identity. To celebrate the relaunch and boost sales, Boden was looking for a simple yet innovative idea to generate new leads. An interactive voucher campaign printed in the new catalogs and accessible via the user's smartphone was created to achieve this goal.
The link to the interactive raffle can be accessed via a QR code. This QR code was printed visibly in over 400,000 BODEN catalogs. Through the link the visitor then has the possibility to scratch off a scratch-and-win area and receive prizes of a 15, 20 or 25 percent discount on the entire range. Following the GDPR-compliant data query, the prizes will then be sent to the participants by email.
Customers receive further information about the competition and current offers by email. They also receive all the information they need to redeem their prize. A button integrated into the email invites customers to redeem the discount code they have won directly in the online store.
