Berlin, Senate

The Berlin Senate used the UpReach Lite in the tour bus for employer branding. A creative campaign through Berlin that focuses on diversity and career opportunities.

Customer

Berlin, Senate

Services

Use of the UpReach Lite in a tour bus

Development of individual career overlays

Graphic implementation and design adjustments

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Goal

The aim of the Berlin Senate Department was to draw attention to different career opportunities and highlight diversity within the various professional fields. With the UpReach Lite in its own tour bus, it went on an exciting journey through Berlin to generate engagement and attention for the "HAUPTSTADT MACHEN" campaign.

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Idea

The campaign focused on emphasizing the diversity and wide range of career opportunities at the Berlin Senate. The creative idea was to use the colorfully branded bus as an eye-catcher and invite visitors to take part in interactive experiences using the UpReach Lite.

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Implementation

The implementation took place with the installation of UpReach Lite in the tour bus. Visitors were able to create photos, GIFs and Boomerangs, which were then personalized with job-specific overlays. The UpReach design team ensured a coherent graphic implementation, while the project managers supported the project. In the end, the software enabled a user-friendly survey to be conducted, which provided valuable feedback.

Individual photo booth branding

High participation and interaction at the event

Strengthening the team spirit and corporate culture

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