EN
Use of UpReach photo booth Classic for customizable bookmarks
Development of individual software and hardware designs
Taking over the graphic design for the trade show marketing and the follow-up e-mail
Implementation of a GDPR-compliant data query for newsletter subscriptions
Bastei Lübbe aimed to provide visitors to the Frankfurt Book Fair with an unforgettable experience, particularly around the release of the new book 'Drachenbanner'. The photo booth Classic was used to create personalized bookmarks and increase interest at the stand.
The idea was to integrate an interactive element into the trade show presentation. Visitors could be transported into a scene of 'dragon banners' using artificial intelligence, creating unique photo strips as bookmarks.
Individual software solutions were used to cut out backgrounds and replace them with dragon banner scenes. The photo strips could be printed directly on site or sent digitally. UpReach took care of the entire graphic design for the trade show marketing and post-event communication.
