Emporio Armani

Emporio Armani set itself the goal of strengthening its online presence, expanding the database for the newsletter and increasing physical customer traffic in the stores. These goals were designed to strengthen the brand's digital and physical interaction with customers and ultimately increase overall sales.

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The basic idea was to develop a digital competition that would encourage both online engagement and physical store visits.
a) A digital gamification with live prizes was programmed to engage participants in a fun way and motivate them to interact.
b) Participation in the competition was possible by entering an email address and name via a GDPR-compliant form, which also generated valuable data for the newsletter.
c) To promote the competition and increase store traffic, promotional staff distributed business cards and flyers with a QR code that led directly to the competition.

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The implementation of the project included several key components: a) The development of the digital gamification platform that provided an engaging user experience. b) The implementation of a GDPR-compliant form to collect participant data while complying with data protection regulations. c) The distribution of POS marketing material in the form of business cards and flyers to promote the competition and attract customers to the stores. d) The design of the in-store prize collection to increase physical customer traffic and drive sales. f) Taking over the prize distribution and overall project management to ensure a smooth process and achieve the set goals.

Overall, this strategy enabled Emporio Armani to create a seamless connection between online and offline experiences, strengthening the brand through effective POS marketing and live marketing.

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