In 2018, we were once again represented at BOE in Dortmund, the highlight of the event industry. The main goal at trade shows is usually to generate new leads. Here we reveal how we achieved this sustainably and efficiently.
Our photo system as a lead tool
Like almost half of our customers, we use our photo system to lead generation. Relevant contact data of potential new customers can be collected via conversion screens and squeeze pages.
Our goals and their implementation
Successful trade show appearances require elaborate planning and clear strategies. The development of relevant objectives and their concrete implementation form an important basis for this. These objectives are made up of both quantitative and qualitative factors.
First of all, the classic lead generation and new customer acquisition was the central goal of our trade show participation. Like our customers, we used our photo system for this purpose. The integrated lead app simplified the recording and digital reuse of contact data and enabled us to present this innovative tool at the same time. In the follow-up to the trade show, we were able to save valuable time with the help of digital lead capture and approach the newly acquired contacts in a targeted manner.
Like our customers, we also used our photo system at BOE for intuitive and uncomplicated lead generation. generation of leads. After the photo was taken, interested customers could simply enter their contact details. After the trade show, we were able to access the digitized leads directly.
In addition to this quantitatively measurable target project, meetings with existing customers were of great importance to us. A broad base of recurring, satisfied customers is important to us.
Conscious stand design as the key to successful customer acquisition
To successfully arouse interest, attract potential customers to the stand and convert them into leads, the stand must be planned accordingly.
We therefore deliberately placed our product, the photo system, at the front of the corner stand. Not least because of its elegant design, the interest of the passing crowd was aroused. The photo system facing the aisle was intended for initial contact, while more interested people were advised by the other photo system.
The photo systems were branded with different magnetic foils and thus represented the diverse branding possibilities of our product.
Our photo system as an eye-catcher in the front area of the exhibition stand
We deliberately placed our photo systems at the front of the stand area to draw the attention of as many passing trade show visitors as possible to our stand.
We offered direct printing and sharing via the social media cloud so that the event would be remembered in the long term. Visitors had the opportunity to transfer the resulting photos, GIFS or Boomerang videos directly to their own smartphone via SMS. Not only our customers, but also we benefited from this option, as it significantly increased the conversion to social media shares.
The illuminated stele in the middle of the stand not only served to attract attention, but also created an isolated area for customer contact. An otherwise restrained trade show wall emphasized the noble character of our product and at the same time drew attention to our large portfolio of well-known customers.
Lead generationincrease the social media reach and the brand engagement are also goals of your event marketing? Then get in touch with us. We will develop a customized concept with you!
