Why is gamification so popular?
The global market for the use of gamification is growing steadily. While around USD 4.91 billion was spent on gamification in 2016, this figure had already risen to USD 11.94 billion by 2021. The market has more than doubled within 5 years. There are many reasons for this. The most relevant is probably also the most fundamental. Gamification appeals to the human play instinct. Whether jump and run games or classic games that were offered on the first games consoles. Gamification marketing reaches a broad target group and is sure to attract the attention of users. In combination with the creation of an individual ranking list and the prospect of winning prizes, an additional incentive can be created to try out the respective mini-game and interact with the company.
Are you looking for a provider to create your individually programmed mini-game? Then let the examples of some of our selected customers inspire you. Find out more at https://www.upreach.com/case-studies
Gamification marketing
It should now be clear that gamification marketing is becoming increasingly relevant and why gamification is enjoying such great popularity as a marketing tool. But what marketing goals can companies achieve by incorporating gamification into their advertising strategy? In the following, we will show you how individually programmed mini-games can help your company to increase brand engagement, appeal to hard-to-reach target groups such as millennials and Generation Z, create viral social media content, generate new leads and increase sales.
Read the 5 reasons for the increasing relevance of gamification for companies:
1. brand engagement through mini-games
2. reach difficult target groups with gamification
3. social media reach through mini-games
4. lead generation and sales increase
5 Gamification in recruiting
BRAND ENGAGEMENT THROUGH MINI-GAMES
Mini games offer the ideal opportunity to get in touch with your customers. An entertaining interaction is created in a playful way that will be remembered for a long time. The ability to individually program and customize a wide variety of games means that every company has the opportunity to have the right gamification created for them. The prospect of winning prizes has a significant influence on the number of participants. A similar principle applies as with the use of competitions. You are therefore also welcome to read Competitions as marketing all-rounders.
REACHING DIFFICULT TARGET GROUPS WITH GAMIFICATION MARKETING
Gamification offers the opportunity to reach a large number of customers. Especially those whose interest is otherwise difficult to arouse. Millennials and Generation Z. Conventional advertising campaigns often fail to achieve their purpose and there is no lasting interaction between companies and potential customers. The attempt to make contact often fails because of the advertising channel chosen. With the help of mini-games, you can reach your target group in a variety of ways. Whether digitally via social media, as an out-of-home campaign, on your own website, etc.. By opting to use gamification, you remain flexible in terms of integration and decide for yourself where and how you draw attention to yourself.
SOCIAL MEDIA REACH THROUGH MINI-GAMES
Even though many channels are relevant for the use of mini-games, social media marketing stands out. Promote the use of your mini-games on the social media platform of your choice and ensure that your campaign goes viral. Make use of your customers as micro-influencers or use influencers to ensure that your campaign gains even more reach. You benefit from the network of your followers and customers and manage to retain them and gain new customers. You can read about the importance of social media marketing here: Why social media marketing remains important.
GENERATING LEADS AND INCREASING SALES THROUGH THE USE OF GAMIFICATION
Gamification ensures that you are sure to attract the attention of your customers. You create awareness of your company, your brand and your products. By using prizes, vouchers and discount codes, you can convert prospects into customers. The integration of a data request form to generate new leads also ensures that you can easily collect new contact data. The newly acquired leads can be contacted as part of future campaigns. In this way, the implementation of mini-games also offers long-term and sustainable added value for your company. Read here why generating new leads is fundamentally important for every company: Lead generation helps companies grow.
GAMIFICATION MARKETING IN RECRUITING
Reaching younger target groups is becoming an increasingly important task for companies, and not just in the area of marketing. The shortage of skilled workers also means that companies are not only competing with customers, but also with applicants. This raises the question of how to arouse interest in starting a career in your own company. One possibility here is the use of individually programmed mini-games. Take advantage of the use of gamification to arouse initial interest in your professional field and draw attention to yourself. Find out why successful employer branding is important for companies here: The relevance of employer branding.
Your individually programmed mini-game:
Are you looking for inspiration on how other companies have managed to implement their own programmed mini-games? Take a look at some of our selected examples: https://www.upreach.com/case-studies
