1. lack of commitment on the part of visitors:
Events are a great way to reach potential customers and convince them of a brand or project. However, many event planners miss the critical moment of taking visitors by the hand and involving them in the event. Good events should create memories for visitors and provide an experience that also creates feelings beyond the temporal boundaries of the event. If visitors are not actively involved, the hoped-for increase in brand engagement often fails to materialize.
One way to offer visitors absolute added value is to use a photo system. Event visitors benefit from a unique photo experience and have the opportunity to take a souvenir home with them by printing it out or sharing it on social media.
Offer visitors real added value at your event. Specifically, this could be a cell phone charging station that helps out visitors in need. Or a competition that challenges visitors to take part in a fun activity. Another option that works far better than typical interactions, creates a connection between visitors and the brand and also creates lasting memories is the use of photo systems. If these are also individually branded, they increase the brand engagement of your brand.
2. no generation of leads:
Even if lead generation is not the main goal of many events, you should not miss out on capturing at least some visitor data in order to be able to carry out event analyses later or maintain contact with visitors. Many events forgo this step - often because generating leads is often presented as unpleasant and off-putting for guests. Today, however, there are ways to obtain contact details from visitors in a very subtle and authentic way without damaging the brand's reputation. Once again, photo systems offer good results. In our experience, many visitors are willing to provide contact details or even complete entire surveys in return for being able to print or share the photo they have just taken online. The reason for the visitors' openness is the experience, which is already rooted in the nature of a photo booth, which captivates the visitor and pushes thoughts about the confidentiality of personal data into the background.
3. too few networking opportunities:
Event managers are often unaware that visitors come to an event not just because of the event itself, but primarily because of other people. At trade shows, for example, visitors want to make contacts and expand their network. If there are no suitable opportunities for networking, visitors will opt for a different event next time. Organizers should see it as their duty to bring people together and create networking opportunities. Creating a Facebook group or event page where visitors can exchange ideas before the event begins or where information about the program is provided can provide support before the event.
4. poor WLAN access:
One aspect that is often not taken seriously, but is an absolute must-have these days, is internet access. A functioning WLAN network is now standard for event visitors. Problems with the connection quickly lead to disgruntlement - especially among international visitors who have to pay for mobile data connections. If you want visitors to be busy posting about the event on social media, you should make sure that the internet at the location is stable.
Before your event, make absolutely sure that a stable Internet connection is available throughout the event site. Your visitors will thank you for it.
We hope you will think about our tips when organizing your next event and avoid potential mistakes during the event planning phase. Photo systems provide an uncomplicated and smart solution for countless event marketing challenges. We would be happy to work with you to develop a customized concept for your event so that you can benefit from increased customer engagement and social media reach, as well as lead generation and analysis tools.
